It all begins with a journey.
My name is Marco Provinciali. I am a journalist, publisher, and have always been a great admirer of Tuscany — its people, its places, and above all, its cuisine.
Toscana Bella is the result of a long-standing passion: the desire to share the authentic flavors of my homeland with people who seek genuineness. Not the mass market, but the story behind each product — the farmer who hand-picks his olives, the pastry chef who works according to old recipes, the winemaker who presses his wine with dedication.
I have personally selected every product in our range. And each one tells a piece of Tuscany's story.
Toscana Bella was not founded to sell products, but to tell the story of a region – through the hands of those who bring it to life every day.
We only select what truly convinces us. What has a story. What comes from genuine work. And what makes a difference on the table.
Why Toscana Bella
We choose products we know and have tasted ourselves, working side by side with artisan producers: short supply chains, no compromise on quality or origin. The range runs from oils and wines to pasta and truffle specialties, through to sweets, preserves, and gift boxes put together one at a time.
01
Straight from the producer
We know every producer personally. Short supply chains, maximum freshness, full transparency on origin and processing.
02
Selected one by one
Every product has passed our own test. We stock only what convinces us first: no compromise on quality or on the story behind it.
03
A piece of home
Every bottle of oil, every pasta, every wine carries the soul of Tuscany. We don't sell products: we share a culture.
Olive oil
Olive oil
